News; UGG Boots in preppy power

It's still the default look of every Sophie and Hugo on the planet (Jack Wills, provider of the logo heavy collegiate wear that is their unofficial uniform, saw a sales increase of 100% last year). But the metalic ugg bootsdifference is that, now, all kinds of other style tribes are cherry-picking from the preppy canon -that mixture of American sporty casual wear from shops such as Abercrombie & Fitch and British old-school classics — and wearing it in new ways. When types you would never have dreamt of labelling preppy (Alexa Chung, say) start wearing clothes you definitely think of as preppy (cardigans, blazers, penny loafers, ankle socks), you are talking about a wholesale rebranding.

So, What about the preppy power, you should knew something about this before. But do you know the UGG Boots in preppy power? Follow me:

Preppy is a word that makes the average fashionista flinch. It's those associations: bankers in seersucker jackets; public-school boys running riot in Rock in stick-up-collared polo shirts; girls who would kill chocolate uggto be at the same polo match as Prince Harry, in their uniform of pale-pink hoodies and denim miniskirts, accessorised with blonde hair and ankle Uggs. It's Sloane rangers. It's sporty, county, gap-year and it's been about as far as you can get from the cutting edge of style. Yet rapidly growing numbers of people are embracing the preppy look-whether it's stripy boat-neck T-shirts, argyle sweaters, brogues or cotton pea coats. Look closely and you'll see preppy is having a makeover right under our noses.

As to why preppy suddenly has such a broad appeal, that's easy. It's the antibling look - clean and classic to the core. So, naturally, it's heading mainstream at the same time as we are tiring of

Wags and multi bags and the excesses of the red carpet. It's easy to pull off preppy without having to invest much. Tick. It's uncomplicated and eminently wearable, requiring no inside fashion knowledge or clever styling. Another tick. And preppy doesn't date. Blazers and pea coats and stripy shirts exist in their own fashion limbo for all time. Double tick.

Preppy has something else going for it. There is an extended line of wholesome preppy-wearers, from Katharine Hepburn all the way to the present day, that gives it a kind of authenticity that speaks to a generation bored with gimmickry and clothes that last only a month or a wash. Preppy is the antithesis of trashy. Like a cashmere jumper borrowed from Dad, it has a whiff of permanence.Classic Ugg Boots In the end, this is about a shift away from the fickle diktats of fashion to the appeal of stuff that feels like it belongs in real life, not merely on a catwalk. You can see why it’s catching on.